Julie Wang

About

1. Poster Design
   
2. Illustration
   
3. Event Visual  

Richmond Folk Festival

Richmond Folk Festival is Virginia’s largest folk music event. Invited by Richmond Venture Program, I designed the festival’s main poster and a suite of merchandise in 2025. The illustration features local animals playing folk instruments, framed by native plants and iconic Richmond landmarks such as Main Street Station, Brown's Island, and the downtown skyline. The artwork was applied across beer cans, T shirts, and additional festival merchandise, creating a cohesive and celebratory visual identity for the event.

Local animals, folk instruments, native plants, and Richmond icons like Main Street Station and Brown's Island all come together in one cohesive visual world.


This collaboration involved close communication with the Virginia Folklife team to ensure accuracy in species depiction, cultural details, and storytelling. The final work served as the primary visual touchpoint for the festival’s theme and was displayed prominently throughout the event.

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