Julie Wang

  1. Brand Identity 
  2. Art Direction  
Wineberry

Wineberry is a pantry driven Southern pop up restaurant by Chef Ryan Moser, focusing on taking the peak cultivated and wild produce and preserving those flavors to share in a fun and inclusive setting throughout all 4 seasons.

This brand identity created with dreams of growing into a cozy neighborhood wine bar. Rooted in a spirit that is bubbly, wobbly, and delightfully quirky, the identity embraces a sense of playfulness while leaving room for future expansion.


The visual language draws inspiration from founder Ryan's love of herons, a graceful and quietly curious creature that became the heart of the brand mark. Paired with a whimsical custom wordmark, the heron reflects both the charm of the pop up experience and the relaxed atmosphere of the restaurant's long term vision.
A subtle wine glass motif was woven into the identity as a nod to Wineberry's aspirations of becoming a laid back destination for good wine, good food, and good conversation. 

Wineberry is a space that feels relaxed yet elevated with a touch of dreamlike artistry. 

We want to create an atmosphere that blends the warm ease of dinning culture with expressive visual flair. Together, the elements create a brand that feels approachable, memorable, and full of personality, balancing sophistication with a sense of joy and spontaneity.

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